UNLOCKING DIAMOND VALUE MEANS:
- Realizing the best potential from our diamonds by enhancing their value thus maximizing their worth.
- Delivering right first time and on time to our customers.
- Revealing the natural beauty and uniqueness that captures hearts and holds a promise of eternal love.
ADDING SPARKLE TO LIVES MEANS:
- Impacting Botswana’s economy through the brilliance of our experienced workforce provides opportunities for sustainability and growth in Botswana.
- Providing an outstanding customer experience that draws exceptional satisfaction.
- Promoting opportunities for betterment of Batswana’s lives through more impactful social performance initiatives.
PIONEERING A NEW DIAMOND WORLD IN SORTING AND VALUING MEANS:
- Stepping up as a organization to not just be an industry player, but to become an industry leader.
- Defining diamond sorting and valuing by being the first to explore and drive innovation and technological advancement.
- Promoting sustainability; meeting the needs of the present without compromising the future.
Our strategy is grounded on strengthening our position as a credible quality service provider therefore, we are making clear choices to remain focused while leveraging our strengths to deliver results and superior stakeholder value.
We consider all risks to people and the environment before proceeding with any activity. We address risks before beginning any activity, even if this means stopping a task. Zero Harm is always our goal.
We will be exhilarated by the product we sell, the challenges we face and the opportunities we create.
Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength.
We will always listen first, then act with openness, honesty and integrity so that our relationships flourish.
The people whose lives we touch, their communities, nations and the environment we share, all matter deeply to us. We will always think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud.
We will find new ways. We will set demanding targets and take both tough decisions and considered risks to achieve them. We will insist on executional excellence and reward those who deliver.