In a remarkable showcase of synergy between sport and the diamond industry, DTC Botswana earlier today hosted the World Athletics Relays President, Lord Sebastian Coe and and his delegation, fresh from the spectacular 2026 Debswana World Relays held over the weekend. This high-profile visit not only highlighted Botswana’s excellence in international sporting event management but also highlighted the essential role diamonds play in national development.
Led by Managing Director Ms. Serty Leburu, DTC Botswana, alongside representatives from De Beers, demonstrated how the diamond industry aligns with global values of integrity, performance, and sustainability. The visit provided an exclusive look into Botswana’s diamond journey – an enduring symbol of resilience and value – paralleling the spirit of world-class athletics.
Discussions during the visit emphasized strong industry-sport synergies, with Botswana’s leadership showcasing its role in promoting visibility and economic growth through international sporting events. The presence of key stakeholders, including the Botswana National Sports Commission and De Beers, reinforced a shared commitment to responsible sourcing and ethical business practices.
The World Athletics Relays President lauded Botswana’s successful hosting of this major event, praising its diamonds as emblematic of endurance and excellence. This visit exemplifies DTC Botswana’s dedication to positioning the country as a global leader in both commerce and sport.
By bridging the worlds of diamonds and sport, Botswana cements its place on the international stage, driving pride and prosperity through responsible industry leadership.
